337 Makeup Slogans to Lash Out the Competition!

makeup slogans

Are you concocting the next revolution in the makeup industry?

In a world where every colour and every shimmer is a contest for consumer fascination, standing out is not just an art—it’s a mastery.

And what better way to magnify your brand than with a slogan that shines as much as the products within your palette?

Welcome to your brainstorming hub of inspiration, a carefully selected collection of makeup slogans designed to ignite creativity, provoke thought, and maybe even stir a little admiration.

After all, in the fast-paced world of cosmetics, it’s not just about keeping up; it’s about setting the trend.

Let’s embark on an exquisite journey through the slogans that make our hearts flutter and our aesthetic senses crave that beautiful, vibrant touch of makeup.

Catchy Makeup Slogans

A catchy makeup slogan can draw in customers quicker than a perfect eyeliner wing.

It’s all about crafting a memorable phrase that will stick in your customer’s minds.

Consider it as the swatch on your palette, enticing people to try your product.

The secret is to keep it straightforward, incorporate puns or wordplay, and highlight the beauty-enhancing and transformative features of your makeup.

Here are catchy makeup slogans to inspire your creativity:

  • Flawless Beauty, Just a Brush Away.
  • Get the Perfect Look, Every Day.
  • Be Bold, Be Beautiful.
  • Transform Yourself, One Stroke at a Time.
  • Unleash Your Creativity With Our Cosmetic Range.
  • Unlock the Power of Flawless.
  • Express Yourself With Our Makeup.
  • Radiate Confidence With Our Makeup.
  • Unleash Your Confidence With Our Makeup Prowess.
  • Unlock Your Confidence With Our Stunning Makeup Creations.
  • Flawless Is Fabulous.
  • Let Your Face Be a Masterpiece With Our Makeup.
  • Makeup: Where Art Meets Beauty.
  • Elevate Your Beauty Routine With Our High-Quality Makeup Essentials.
  • Ignite Your Confidence With Makeup.
  • Elevate Your Confidence With Our Makeup.
  • Express Yourself Through Makeup Artistry.
  • Embrace Your Individuality With Makeup.
  • Unleash Your Inner Diva.
  • Your Secret Weapon for a Stunning Look.
  • Get Glamorous With the Perfect Makeup.
  • Own the Spotlight With Our Makeup.
  • Makeup That Makes Heads Turn.
  • Experience Flawless Perfection With Our Makeup.
  • Enhance Your Natural Glow.
  • Indulge in Beauty, Indulge in Our Makeup.
  • Makeup Magic for Every Occasion.
  • Discover the Art of Beauty With Our Mesmerizing Makeup.
  • Makeup: Your Secret Confidence Booster.
  • Step Up Your Makeup Game and Steal the Spotlight.
  • Embrace the Art of Self-Expression.
  • Gorgeous Looks, Guaranteed.
  • Glow Like Never Before With Our Makeup.
  • Be Bold, Be Beautiful With Our Makeup.
  • Embrace Your Unique Style With Makeup.
  • Makeup That Steals the Show.
  • Be Bold, Be Beautiful, Be YOU With Our Makeup.
  • Empower Your Confidence With Our Transformative Makeup.
  • Empowering Women Through Makeup.
  • Dare to Be Different With Our Makeup.
  • Transform Yourself With Our Makeup Spell.
  • Unlock Your Beauty Potential With Makeup.
  • Experience the Luxury of Professional-Grade Makeup.
  • Makeup That Empowers You to Be Your Own Kind of Beautiful.
  • Your Secret to a Stunning Look.
  • Embrace Your Beauty, Embrace Makeup.
  • Makeup: The Power to Transform.
  • Makeup That Empowers.
  • Unveil Your True Self With Our Makeup Charm.
  • Transform Yourself With Our Makeup Magic.
  • Glam Up Your Everyday.
  • Makeup That Turns Heads.
  • Your Secret to Confidence Lies in Our Makeup.
  • Flawless Beauty, Every Day.
  • Indulge in the Beauty of Makeup.
  • Discover Your Signature Look.
  • Experience the Allure of Our Makeup and Leave a Lasting Impression.
  • Enhance Your Beauty, Unleash Your Confidence.
  • Dare to Be Bold, Try Our Makeup Gold.
  • Dare to Be Bold, Dare to Wear Makeup.
  • Unlock Your True Beauty Potential.
  • Makeup That Empowers You.
  • Be a Beauty Chameleon.
  • Make a Statement With Our Makeup Creations.
  • Transform With Our Makeup Magic.
  • Embrace Your Uniqueness With Our Makeup.
  • Flawless Looks, Guaranteed.
  • Enhance Your Natural Beauty.
  • Unlock Your Makeup Potential.
  • Radiate Beauty From Within With Our Impeccable Makeup Products.
  • Indulge in Luxury, Indulge in Our Makeup.
  • Makeup: Express Yourself, Fearlessly.
  • Unleash Your Inner Glam.
  • Flawless Looks, Endless Possibilities.
  • Dare to Be Bold With Makeup.
  • Embrace Your Confidence With Our Makeup.
  • Discover Your Perfect Look With Our Makeup Artistry.
  • Embrace Your Inner Goddess With Our Makeup Goddess.
  • Unleash Your Inner Beauty.
  • Step Up Your Beauty Game With Our Irresistible Makeup.
  • Elevate Your Glamour Game With Our High-Quality Makeup.

 

Short Makeup Slogans

A sprinkle of creativity, a dash of color, and a pinch of confidence – that’s what great makeup is all about.

Short makeup slogans can capture the essence of a brand’s philosophy, the transformative power of cosmetics, or the joy of self-expression through makeup.

These slogans are not just catchy phrases, but they serve as a mini-manifesto that can inspire and motivate.

So, whether your brand is all about glamour, natural beauty, or artistry, a concise, potent slogan can help you connect with your audience on a deeper level.

Here are some short and catchy makeup slogans to inspire you:

  • Unleash Your Inner Confidence Instantly.
  • Your Secret Weapon for Confidence.
  • Unlock Your Beauty Potential, Makeup-Wise.
  • Transforming Faces, One Brush Stroke.
  • Transform Into Your Best Self.
  • Empower Yourself With Makeup.
  • Transform Your Look, Boost Your Confidence.
  • Glam Up, Stand Out.
  • Discover the Magic of Makeup.
  • Express Yourself With Stunning Makeup.
  • Unlock Your True Beauty With Makeup.
  • Glam Up and Slay the Day.
  • Flawless Looks Made Easy.
  • Radiate Confidence With Flawless Makeup.
  • Transform Your Face, Transform Your Confidence.
  • Makeup for Every Mood.
  • Elevate Your Beauty Game With Makeup.
  • Makeup That Empowers and Inspires.
  • Flawless Looks, Limitless Possibilities.
  • Makeup for Every Occasion, Every Mood.
  • Express Yourself Through Makeup.
  • Beauty That Turns Heads Everywhere.
  • Makeup for Every Mood and Occasion.
  • Transform Yourself With Makeup Magic.
  • Indulge in the Art of Makeup.
  • Unleash Your Flawless Potential.
  • Discover the Art of Makeup.
  • Beauty Is Your Superpower.
  • Confidence Starts With Flawless Makeup.
  • Indulge in the Art of Beauty.
  • Makeup That Empowers and Transforms.
  • Radiate Beauty With Every Application.
  • Express Yourself Through Vibrant Colors.
  • Unleash Your Inner Goddess.
  • Transform Your Look, Own Your Style.
  • Unleash Your Creativity With Makeup.
  • Flawless Finish, Fabulous You.
  • Beauty Is Your Canvas, Create.
  • Express Your Creativity Through Makeup.
  • Confidence in Every Brushstroke.
  • Embrace the Transformative Power of Makeup.
  • Glow Up With Our Makeup.
  • Flawless Beauty, Inside and Out.
  • Embrace the Power of Makeup.
  • Makeup That Speaks for You.
  • Transform Into Your Own Masterpiece.
  • Unleash Your Inner Confidence.
  • Express Yourself With Flawless Makeup.
  • Own Your Beauty, Embrace Your Uniqueness.
  • Express Your Unique Beauty Proudly.
  • Enhance Your Natural Beauty Effortlessly.
  • Makeup Made for Self-Expression.
  • Your Face, Your Masterpiece.
  • Radiate Beauty, Inside and Out.
  • Empower Your Beauty With Makeup.
  • Embrace Your Unique Makeup Style.
  • Unlock Your Inner Confidence.
  • Get Ready to Slay the Day.
  • Express Yourself With Makeup Magic.
  • Unleash Your Inner Confidence, With Makeup.
  • Makeup Magic, Unleash Your Charm.
  • Own Your Unique Makeup Journey.
  • Makeup That Makes a Statement.
  • Flawless Looks, Flawless Confidence.
  • Beauty That Turns Heads, Effortlessly.
  • Your Beauty, Your Rules.
  • Feel Beautiful, Inside and Out.
  • Discover Your Signature Beauty Statement.
  • Unlock the Magic of Makeup.
  • Express Yourself Through Stunning Makeup.
  • Flaunt Your Flawless Makeup Look.
  • Flawless Face, Fierce Confidence.
  • Be Bold, Be Beautiful, Be You.
  • Embrace Your Unique Beauty.
  • Transform Yourself With Makeup.
  • Beauty Is in Your Hands.
  • Transform Your Look, Transform Your Day.
  • Unleash Your Beauty Potential With Makeup.
  • Express Yourself With Vibrant Colors.
  • Flawless Looks, Every Single Day.
  • Unveil Your True Beauty Potential.
  • Elevate Your Style With Makeup.
  • Makeup That Empowers and Uplifts.
  • Be Fierce, Be Flawless.
  • Embrace Your Unique Beauty With Makeup.
  • Glow Up With Our Makeup Magic.
  • Discover Your Own Makeup Masterpiece.
  • Makeup That Makes You Confident.
  • Unleash Your Inner Makeup Artist.
  • Makeup That Makes You Feel Unstoppable.

 

Funny Makeup Slogans

Injecting humor into your makeup slogans can make your brand more memorable.

Just like the perfect lipstick shade, it can significantly enhance your brand’s attractiveness.

Funny slogans can foster a light-hearted and fun vibe, encouraging customers to engage more with your brand.

Remember, the aim is to make them chuckle, not to transform your makeup brand into a stand-up comedy routine.

Check out these witty makeup slogans:

  • Don’t Hate Me Because I’m Beautiful, Hate Me Because I’m Fabulous With Makeup.
  • Makeup: Your Secret Weapon for a “I Woke Up Like This” Kind of Day.
  • Get a Makeover, and Make the World Wonder if It’s All an Illusion!
  • When Life Gets Messy, Just Add Lipstick and Conquer.
  • Warning: Our Makeup May Cause Uncontrollable Giggles!
  • Makeup: The Art of Transformation, One Brushstroke at a Time.
  • Makeup: Embracing the Art of “Fake It Till You Make It” Since Forever.
  • Paint Your Face With Confidence and Show the World Your Masterpiece!
  • Makeup: Where Art Meets Face.
  • Wake Up and Makeup: Life Is Too Short to Have Boring Eyelashes.
  • Makeup: Because Your Face Deserves a Standing Ovation!
  • Beauty and the Chuckles: Makeup That Makes You Smile!
  • Makeup: The Ultimate Confidence Booster, Because You’re Worth It!
  • Makeup: Transforming Faces and Making Mascara Runs a Thing of the Past.
  • Life Is Short, Your Lashes Shouldn’t Be!
  • Makeup: Where Your Face Becomes a Work of Art.
  • Makeup: Hiding Yesterday’s Mistakes With Today’s Creativity.
  • Makeup: The Only Drama I Enjoy in My Life.
  • Makeup: The Secret Weapon for Making Everyone Wonder.
  • No Bad Days, Just Bad Makeup Decisions. Choose Wisely!
  • Makeup: Because Contouring Is Our Daily Workout for the Face.
  • Makeup: When Your Face Needs a Touch-Up, We’ll Be Your Backup!
  • Makeup: Unleash Your Inner Beauty and Scare Away Negativity.
  • Life May Not Be Perfect, but Your Makeup Can Be!
  • Beauty Is Power, and Makeup Is Its Sword.
  • Makeup: Because a Little Lipstick Can Go a Long Way… To Confusing Men!
  • Makeup: Because Panda Eyes Should Only Be Cute on Pandas.
  • Wake Up and Makeup: Transforming Bedheads Into Bombshells!
  • Who Needs Therapy When You Have Makeup? It Fixes Everything.
  • Makeup: The Only Thing That Will Never Ghost You.
  • Makeup: Turning Monday Mornings Into Fabulous Face Transformations.
  • Get a Face So Flawless, Even Your Mirror Will Be Jealous!
  • Makeup: Transforming Faces One Contour at a Time.
  • Makeup: The Magic Wand for a Fabulous Face!
  • Makeup: The Ultimate Confidence Booster (And Cover-Up).
  • Don’t Worry, Be Contour-Y!
  • Makeup: Your Secret Weapon for Making Your Ex Regret Losing You.
  • Smile, Sparkle, and Slay With the Power of Makeup!
  • Makeup: The Ultimate Cheat Code for a Perfect Face.
  • Makeup: For Those Days When You Need to Conceal the Fact That You Were Up Binge-Watching Netflix All Night.
  • Makeup: Your Secret Weapon Against the Zombie Apocalypse.
  • Makeup: The Ultimate Tool to Hide Yesterday’s Regret and Embrace Today’s Fabulousness!
  • Forget the Mirror, Let Your Makeup Do the Talking!
  • Don’t Be Afraid to Sparkle! Our Makeup Will Make You Shine Brighter Than a Disco Ball!
  • Makeup: Embrace Your Flaws, Then Hide Them With Style.
  • Wake Up, Makeup! It’s Time to Transform That Bedhead Into Fabulousness.
  • Makeup: Because You’re Too Fabulous to Look Like Yourself.
  • Wake Up and Make Up: Let’s Face the Day With Fabulousness!
  • Makeup: The Only Thing That Can Make You Look Like You Actually Got 8 Hours of Sleep!
  • Enhance Your Beauty, and Make Your Mirror Jealous!
  • Makeup: Where Artistry Meets Confidence, and Magic Happens!
  • Makeup: Because Smudged Eyeliner Is the Gateway to a Great Adventure.
  • Makeup: The Magic That Can Turn a Caterpillar Into a Butterfly, or a Tired Mom Into a Glamorous Queen.
  • Put on Some Makeup and Let Your Inner Beauty Take a Nap!
  • Makeup: A Cheaper Alternative to Therapy.
  • Makeup: The Superhero Cape for Your Face, Ready to Save the Day!
  • Makeup: Because We All Deserve a Second Chance at Looking Fabulous.
  • Makeup: Your Face, Your Rules… And a Whole Lot of Glitter.
  • Love Yourself, but a Little Makeup Never Hurts!
  • Makeup: Adding Colors to Your Life and Cheeks Since Forever.
  • With Makeup, Even Mondays Can Look Like Fridays.
  • Makeup: Where Flaws Meet Fabulousness!
  • Makeup: The Magical Potion That Transforms You From Ordinary to Extraordinary.
  • Wake Up and Makeup: It’s Cheaper Than Therapy.
  • Makeup: The Magical Art That Turns Ordinary Into Extraordinary!
  • Makeup: Because Who Needs Natural Beauty When You Can Have Sparkles and Rainbows?
  • Makeup: The Ultimate Confidence Boost in a Compact!
  • Warning: Our Makeup May Cause Extreme Levels of Confidence and Self-Love!
  • Makeup: Because You’re Not Born With a Filter!
  • Makeup: The Best Way to Tell Your Face to “Be a Filter”.
  • Warning: May Cause Sudden Urges to Take Selfies and Conquer the World!
  • Makeup: The Only Mask You’ll Ever Need!
  • Makeup: Unleash Your Inner Picasso… On Your Face.
  • Dare to Be Different, Dare to Be Bold, Dare to Wear Makeup Like No One Else!
  • Makeup: Because Confidence Is the Best Accessory.
  • Lipstick and Laughter: The Perfect Combination!
  • Love Yourself So Much That You Wear Makeup Just to Impress Yourself.
  • Makeup: Because a Little Laughter Never Hurt Anyone’s Face!
  • Makeup: Because You Never Know Who You’ll Run Into at the Supermarket.
  • Put Your Game Face on With Our Makeup and Conquer the World!
  • When in Doubt, Just Add Lipstick and Conquer the World!
  • Makeup: Making the World a Better Place, One Lipstick at a Time.
  • Makeup: Because a Smile Is the Best Makeup Any Girl Can Wear, but a Little Extra Never Hurt.
  • Wake Up and Makeup: Your Face Won’t Do It on Its Own.
  • Wake Up and Makeup, Because Beauty Sleep Can Only Do So Much!
  • Makeup: Enhancing Natural Beauty Since Forever, or at Least Since Yesterday!
  • Makeup: The Secret Weapon to Conquer the World, One Swipe at a Time!
  • Be a Masterpiece With Our Makeup: Picasso Would Approve!
  • Makeup: The Secret Weapon for Conquering Bad Hair Days and Awkward Encounters!
  • Makeup: Because Who Doesn’t Want to Look Like a Goddess Every Day?
  • Mirror, Mirror on the Wall, Who’s the Most Stunning of Them All? You, With Our Makeup!
  • Forget the Gym, Contouring Is Our Workout!
  • Makeup: The Secret Weapon to Turn Heads and Break Hearts.
  • Warning: May Cause Sudden Bursts of Confidence!

 

Makeup Taglines

Taglines are akin to a makeup artist’s final stroke that brings a look together, tying in every aspect to create something beautiful and memorable.

They are the finishing touch to your brand, providing a glimpse into the heart of your makeup line.

An effective tagline should sum up the essence of your brand, from the quality of the products to the way they make your customers feel.

It’s about creating a vivid image in your customer’s mind, sparking their excitement and desire for your products even before they’ve had a chance to try them.

Here are some makeup taglines to ignite your creativity:

  • Enhance Your Beauty With the Perfect Touch of Makeup.
  • Unlock Your Beauty Potential.
  • Express Yourself Through the Art of Makeup.
  • Unlock Your True Glam.
  • Makeup: The Secret Weapon of Confidence.
  • Achieve the Perfect Look, One Stroke at a Time!
  • Be Bold, Be Beautiful With Our Makeup Line.
  • Express Yourself Boldly With Our Vibrant and Trendy Makeup Choices.
  • Unveil Your True Beauty With Our Transformative Makeup.
  • Makeup That Steals the Spotlight.
  • Discover the Secret to Radiant Beauty With Our Makeup Wonders.
  • Unforgettable Beauty, Everyday.
  • Discover the Power of Makeup.
  • Transform Yourself With Our Magical Makeup.
  • Beauty Is Our Expertise.
  • Be the Canvas, Create Your Masterpiece.
  • Makeup Magic for Everyday.
  • Turn Heads and Make a Statement With Our Stunning Makeup.
  • Be Fierce, Be Flawless, Be Fabulous With Our Makeup!
  • Experience the Art of Makeup.
  • Discover the Power of a Flawless Face.
  • Unleash Your Inner Glow With Our Cosmetics.
  • Radiate Beauty With Every Stroke.
  • Transform Your Look With Makeup Magic.
  • Express Yourself With Makeup.
  • Makeup for Every Occasion.
  • Transform Yourself With Flawless Beauty.
  • Enhance Your Beauty, the Makeup Way!
  • Elevate Your Beauty Game.
  • Transform Into a Beauty Icon.
  • Indulge in Flawless Perfection.
  • Enhance Your Natural Radiance.
  • Unleash Your Inner Glam With Our Dazzling Makeup Collection.
  • Unleash Your Inner Diva With Our Glamorous Makeup.
  • Elevate Your Beauty With Every Stroke.
  • Beauty That Lasts, All Day Long.
  • Enhance Your Natural Beauty With Our Makeup Magic.
  • Get Ready to Slay With Our Flawless Makeup Essentials.
  • Step Into the Spotlight With Our Captivating Makeup Creations.
  • Transform Your Look With Our Flawless Makeup.
  • Beauty That Lasts All Day.
  • Unlock a World of Endless Possibilities With Our Makeup Artistry.
  • Transform Your Face, Transform Your World.
  • Transform Yourself Into a Work of Art With Our Makeup Mastery.
  • Embrace Your Individuality With Our Diverse Range of Makeup Options.
  • Discover the Power of Makeup and Embrace Your True Self.
  • Unveil Your Radiance With Our Cosmetics.
  • Elevate Your Style and Elegance With Our Signature Makeup Collection.
  • Indulge in Luxury With Our High-Quality Cosmetics.
  • Discover Your Unique Beauty With Our Personalized Makeup Solutions.
  • Indulge in the World of Flawless Beauty With Our Makeup Essentials.
  • Flawless Looks, Every Time.
  • Discover Your Signature Style.
  • Own Your Spotlight With Our Show-Stopping Makeup Essentials!
  • Experience the Artistry of Makeup and Become Your Own Masterpiece.
  • Your Secret Weapon for Self-Expression.
  • Transform Yourself With Our Innovative Makeup Solutions.
  • Enhance Your Beauty With Our Flawless Makeup.
  • Experience the Magic of Makeup in Every Stroke.
  • Be the Envy of the Room With Our Show-Stopping Makeup.
  • Embrace Your Unique Style.
  • Unlock Your True Potential With the Power of Makeup.
  • Makeup That Makes Heads Turn and Hearts Skip a Beat!
  • Achieve Flawless Perfection With Our Makeup.
  • Experience the Power of Confidence With Our Makeup Revolution.
  • Transform Your Look, Effortlessly.
  • Experience the Magic of Our Makeup.
  • Experience the Magic of Makeup.

 

Makeup Slogan Generator

Struggling to find the perfect slogan for your makeup line?

Sometimes, you need a little technological help to ignite your creativity.

Give our FREE Makeup Slogan Generator a whirl.

It’s engineered to mix glamorous adjectives, expressive verbs, and inspiring phrases to create slogans that truly make an impact.

Don’t let your beauty brand become just another face in the crowd.

Use our generator to create a slogan that shines with elegance and speaks to your beauty-loving audience.

 

FAQs About Makeup Slogans

How do I come up with makeup slogan ideas?

  1. Research the slogans and taglines of other brands in the makeup industry, such as MAC, Maybelline, and Estée Lauder.
  2. Create a list of attributes that make your brand or products stand out, like the quality of your products, the range of shades you offer, or your cruelty-free practices. Think about what your customers appreciate the most about your brand.
  3. With a clear idea of the message you want to deliver, input a few relevant words into a makeup slogan generator.
  4. Pick from the slogan suggestions that the generator presents.

 

How do I create a catchy makeup slogan?

To develop a catchy makeup slogan, focus on your product’s unique selling points and make sure it’s brief, straightforward, and easy to remember, ideally under 10 words.

Consider what distinguishes your makeup brand, like its long-lasting nature, diversity in shades, or ethically-sourced ingredients, and use this to craft a slogan that resonates with your target audience.

Inject wit or playful language if it fits your brand image, but ensure the slogan is comprehensible and builds trust in your brand, ultimately compelling your audience to make a purchase.

 

What are some unique makeup slogan examples?

Some unique makeup slogan examples are: Maybe she’s born with it, maybe it’s Maybelline, All ages, all races, all genders – MAC, and Beauty with a conscience – BareMinerals.

 

How does the makeup slogan generator work?

Our makeup slogan generator provides immediate slogan ideas in two easy steps.

First, enter any words or phrases that define your brand.

Then, click the Generate Slogans button to see a list of potential slogans for your brand.

 

Is the makeup slogan generator free?

Yes, our makeup slogan generator is absolutely free!

You can use the tool to generate as many slogans as you want.

 

Conclusion

In conclusion, this collection of makeup slogans serves as a vivid exploration into the essence of what makes a beauty brand truly connect with its audience.

For priceless enlightenment on what makes a slogan genuinely unforgettable and impactful, don’t miss our article on the most renowned slogans of all time.

Remember, an exceptional slogan does more than seize attention; it captures imagination, encapsulates the brand’s essence, and catapults your product to the pinnacle of the beauty industry.

So, to all the visionaries, artisans, and pioneers ready to leave their mark: let these slogans be your inspiration, your spark of brilliance in the vibrant world of cosmetics.

Let them motivate you to think larger, strive harder, and create the kind of slogan that doesn’t just get noticed—it gets etched in memory.

After all, in the end, it’s not just about the makeup. It’s about the narrative you spin and the beauty you share.

Here’s to discovering your distinct voice, your rallying call, in the bustling beauty cosmos of cosmetics.

Cosmetics Branding Slogans That Will Make You Stand Out!

Nail Polish Slogans That Nail the Color Revolution!

Hair Salon Slogans That Capture the Power of a Great Cut!

Beauty Salon Slogans That Will Make You Feel Gorgeous!

Skincare Slogans that Advocate for Radiant Skin!

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *